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ALIFE x PUMA x Raekwon and Redman

Posted on April 12 2015

Celebrating the ALIFE x PUMA 2015 spring/summer collection, ALIFE recruits hip-hop legends Raekwon and Redman to perform at the ALIFE Studios in New York City’s Lower East Side. Celebrating the art and culture of NYC music, ALIFE Studios provided guests with a diverse collection of sounds as both ’90s era hip-hop veterans and up-and-coming artists showcased their talents at the exclusive venue. Directed by Thibaut de Longeville, the short film documents the celebratory night and performances as Raekwon and Redman share their thoughts on New York City and ALIFE as a brand. 

 

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