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Puma x Alife SS15 Looks

Posted on February 03 2015

PUMA rekindles its partnership with New York-based lifestyle concept ALIFE as the two team up to launch a brand new collaboration for Spring/Summer 2015. This season’s drop stays true to PUMA’s storied heritage while seamlessly pulling together ALIFE’s diverse creativity for a unique range of footwear, apparel, and accessories. Shot by French contemporary photographer Jean Yves Lemoigne, the collection tells the story of NYC and is highlighted by eye-catching patterns and motifs as it takes cues from the likes of ALIFE’s infamous in-store fish tank, mirrored sign, and the three-diamond logo of the members-only Rivington Club boutique.

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