Posted on January 30 2015
Amsterdam based label Daily Paper releases the images of the first part of their Spring/Summer 2015 collection. For the Look book the label travelled to Morocco, the country that served as the main inspiration for their collection. The collection draws inspiration of Moroccan color palettes and fabrics and is set for availability this March at Gorilli.
After travelling to Morocco for a photo-shoot in early 2014, the design team of Daily Paper got inspired by the culture, colors and fabrics of the Moroccan people. Upon their return they got back to the drawing board and created 2 collections for the SS15 collection. The first chapter is mainly focussed on the color palettes used by the Moroccan people and their use of fabrics, while the 2nd chapter shows influences from ancient and modern ‘Berber tribe’ elements. The collection is an ode to North African culture and is filled with well tailored staples such as: All over print T-shirts, nylon vests, classic bomber jackets, cotton rain coats, and all over embroidered jogger pants.
Established in 2010 by a collective of friends with a mutual interest in clothing, design and authentically representing their heritage; Daily Paper aims to acknowledge African designs and culture through classic menswear staples. The Amsterdam-based brand was shaped with the intention of producing quality street/casual wear for men just like themselves: innovative and cultured with the desire to express their individuality through personal style. By balancing European and African style elements, resulting in a blend of wearable unique clothes, Daily Paper attracts a variety of target groups. The combination of western silhouettes and African inspired prints and colors has proven to be a winning team.