Posted on May 08 2016
The swallow motif has been recurring theme in Lee McQueen’s designs, having first appeared in his graduate show and the iconic spring / summer 1995 “The Birds” collection, which was inspired by Hitchcock's classic "The Birds" thriller. Now, the emblem has been a strong icon of the McQ line over the past five years and for the relaunch of the brand, the motif has become a collection in its own right.
Reimagined by artist the Belgium-based artists Tom Tosseyn, who has worked with McQueen in the past as well as other fashion heavy-weights known for blending the worlds of art and fashion such as Raf Simons, Jil Sander and Yohji Yamamoto for adidas Y-3, the pieces take a literal interpretation of the word and plasters it all over the apparel.
Excpect the “Swallow” Capsule collection by McQ Alexander McQueen at Gorilli later this month.
Read an interview with Tom Tosseyn about the inspiration behind the designs via Hero Magazine.