Posted on April 29 2016
SS16 continues the McQ journey through British youth subculture, paying particular attention to style influences from the mods, skinheads and punks. Softening these references, we see elements of transparency, layering and playing with light as a concept in prints.
Silhouettes are relaxed and deconstructed this season and a new kilt style is worked in, bringing gentle structure to the collection. Pieces are worn in block colours, print on print or black on black. Red is the highlight when a pop of colour is needed.
New for SS16 is the McQ Glyph logo, a unique iconography that feels influenced by early 80’s Joy Division artworks, and comes through as oversize and miniature on sports-inspired pieces giving an urban uniform feel.
Prints are inspired by light artists this season and the interest that is created around spotlights and shadows. Worked into both graphic, linear prints as well as softer florals, the ‘hard/soft’ juxtaposition that defines McQ, lives on. A linear graphic print inspired by light artist Danielle de Batte, take simple t-shirt, sweatshirt and cotton shirting styles into a new realm. For a more minimalist McQ attitude, spotlights and shadows are overlaid creating an ‘all over’ graphic. This works into shirting, jackets, tees and sweatpants with an oversize version touching onto knitwear. Floral prints are abstract and monochrome and act as a highlight piece for the collection.
The collection colour palette is primary: black, white and midnight navy with true red and cyan as the highlights for a pop of colour and tonal greys create a neutral base.
Styles are named after iconic musicians over the years, maintaining the links to musical subculture. Shop the collection in-store or see a preview online.